@book {2978,
	title = {Why the West Rules {\textendash} for Now. The Patterns of History, and what they Reveal about the Future},
	year = {2010},
	publisher = {Farrar, Straus and Giroux},
	organization = {Farrar, Straus and Giroux},
	address = {New York},
	author = {Ian Morris}
}
