@article {4254,
	title = {Market Boundaries and Product Choice: Illustrating Attraction and Substitution Effects},
	journal = {Journal of Consumer Research},
	volume = {10},
	year = {1983},
	pages = {31-44},
	doi = {10.1086/208943},
	url = {http://dx.doi.org/10.1086/208943},
	author = {Huber, Joel and Puto, Christopher}
}
