@article {4255,
	title = {Alternative Models for Capturing the Compromise Effect},
	journal = {Journal of Marketing Research},
	volume = {41},
	year = {2004},
	pages = {237-257},
	doi = {10.1509/jmkr.41.3.237.35990},
	url = {https://doi.org/10.1509/jmkr.41.3.237.35990},
	author = {Kivetz, Ran and Netzer, Oded and Srinivasan, V.}
}
