@article {4256,
	title = {On the Practical Relevance of the Attraction Effect: A Cautionary Note and Guidelines for Context Effect Experiments},
	journal = {Academy of Marketing Science Review},
	volume = {5},
	year = {2015},
	month = {03},
	pages = {1-19},
	author = {Lichters, Marcel and Sarstedt, Marko and Vogt, Bodo}
}
