@article {4659,
	title = {Online Relationship Formation},
	journal = {Journal of Marketing},
	volume = {81},
	year = {2017},
	pages = {21{\textendash}40},
	doi = {10.1509/jm.15.0430},
	url = {https://doi.org/10.1509/jm.15.0430},
	author = {Kozlenkova, Irina V. and Palmatier, Robert W. and Fang, Eric and Xiao, Bangming and Huang, Minxue}
}
