@article {4660,
	title = {The Effect of Electronic Word of Mouth on Sales: A Meta-analytic Review of Platform, Product, and Metric Factors},
	journal = {Journal of Marketing Research},
	volume = {53},
	year = {2016},
	pages = {297{\textendash}318},
	doi = {10.1509/jmr.14.0380},
	url = {ttps://doi.org/10.1509/jmr.14.0380},
	author = {Babi{\'c} Rosario, Ana and Sotgiu, Francesca and De Valck, Kristine and Bijmolt, Tammo H.A.}
}
