@article {4661,
	title = {Data Privacy: Effects on Customer and Firm Performance},
	journal = {Journal of Marketing},
	volume = {81},
	year = {2017},
	pages = {36{\textendash}58},
	doi = {10.1509/jm.15.0497},
	url = {https://doi.org/10.1509/jm.15.0497},
	author = {Martin, Kelly D. and Borah, Abhishek and Palmatier, Robert W.}
}
