@article {4670,
	title = {Gift Purchases as Catalysts for Strengthening Customer{\textendash}Brand Relationships},
	journal = {Journal of Marketing},
	year = {2019},
	doi = {10.1177/0022242919860802},
	url = {https://doi.org/10.1177/0022242919860802},
	author = {Eggert, Andreas and Steinhoff, Lena and Witte, Carina}
}
