@article {4671,
	title = {Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects},
	journal = {Journal of the Academy of Marketing Science},
	volume = {44},
	year = {2016},
	pages = {88{\textendash}107},
	doi = {10.1007/s11747-014-0405-6},
	url = {https://doi.org/10.1007/s11747-014-0405-6},
	author = {Steinhoff, Lena and Palmatier, Robert W.}
}
