@article {4778,
	title = {Motivated Bayesians: Feeling Moral While Acting Egoistically},
	journal = {Journal of Economic Perspectives},
	volume = {30},
	year = {2016},
	pages = {189{\textendash}212},
	doi = {10.1257/jep.30.3.189},
	url = {https://www.aeaweb.org/articles?id=10.1257/jep.30.3.189},
	author = {Gino, Francesca and Norton, Michael I. and Weber, Roberto A.}
}
