@article {4842,
	title = {When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share{\textendash}Performance Relationship},
	journal = {Journal of Marketing},
	volume = {82},
	year = {2018},
	pages = {1{\textendash}24},
	doi = {10.1509/jm.16.0250},
	url = {https://journals.sagepub.com/doi/abs/10.1509/jm.16.0250},
	author = {Edeling, Alexander, Himme, Alexander}
}
