@article {5107,
	title = {Peer Effects in the Diffusion of Solar Photovoltaic Panels},
	journal = {Marketing Science},
	volume = {31},
	year = {2012},
	pages = {900{\textendash}912},
	doi = {10.1287/mksc.1120.0727},
	url = {https://pubsonline.informs.org/doi/abs/10.1287/mksc.1120.0727},
	author = {Bollinger, Bryan and Gillingham, Kenneth}
}
