<?xml version="1.0" encoding="UTF-8"?><xml><records><record><source-app name="Biblio" version="7.x">Drupal-Biblio</source-app><ref-type>17</ref-type><contributors><authors><author><style face="normal" font="default" size="100%">Babić Rosario, Ana</style></author><author><style face="normal" font="default" size="100%">Sotgiu, Francesca</style></author><author><style face="normal" font="default" size="100%">De Valck, Kristine</style></author><author><style face="normal" font="default" size="100%">Bijmolt, Tammo H.A.</style></author></authors></contributors><titles><title><style face="normal" font="default" size="100%">The Effect of Electronic Word of Mouth on Sales: A Meta-analytic Review of Platform, Product, and Metric Factors</style></title><secondary-title><style face="normal" font="default" size="100%">Journal of Marketing Research</style></secondary-title></titles><dates><year><style  face="normal" font="default" size="100%">2016</style></year></dates><urls><web-urls><url><style face="normal" font="default" size="100%">ttps://doi.org/10.1509/jmr.14.0380</style></url></web-urls></urls><volume><style face="normal" font="default" size="100%">53</style></volume><pages><style face="normal" font="default" size="100%">297–318</style></pages><language><style face="normal" font="default" size="100%">eng</style></language></record></records></xml>