Sven Müller How Can We Encourage Private Households to Install Photovoltaic Systems?
Sven Müller is Chair of Operations Management at Otto von Guericke University of Magdeburg and Adjunct Professor at RWTH Aachen Business School. He has previously worked at Karlsruhe University of Applied Sciences, Hamburg University and Dresden University of Technology where he completed his PhD. Müller’s research focuses on understanding and improving structures and processes in economics, management and business more generally. In 2021, he received the Verband der Hochschullehrer für Betriebswirtschaft best paper award.
Area of Research
Operations Management & Analytics
since 2020
Full Professor
Otto-von-Guericke University Magdeburg (Otto-von-Guericke-Universität Magdeburg) (more details)
Chair for Operations Management
since 2019
Adjunct Professor
RWTH Aachen University (Rheinisch-Westfälische Technische Hochschule Aachen)
Business School
2019-2020
Associate Professor for Business Analytics
Europe-University Viadrina
2015-2019
Associate Professor
Karlsruhe Institute of Technology (Karlsruher Institut für Technologie)
Transport Business Economics
2015
Asisstant Professor
Universität Hamburg
Institute for Transport Economics
2010-2014
Post-doctoral Associate
Universität Hamburg
Institute for Transport Economics
2003-2010
Research and Teaching Assistant
Dresden University of Technology (Technische Universität Dresden)
Institute for Economics and Transportation
2014
Habilitation
Universität Hamburg
Department of Business Administration
2008
Ph.D. Transport Economics and Logistics
Dresden University of Technology (Technische Universität Dresden)
Institute for Economics and Transportation
2003
MA Economic Geography
RWTH Aachen University (Rheinisch-Westfälische Technische Hochschule Aachen)
Department of Geography
- German Association for Operations Research (since 2016)
- Member of the INFORMS Franz Edelman Award Selection Committee (since 2016)
- VHB (since 2021)
© Otto von Guericke Universität Magdeburg
Otto-von-Guericke University Magdeburg (Otto-von-Guericke-Universität Magdeburg)
Magdeburg, GermanyFounded in 1993, the Otto von Guericke University Magdeburg is one of the youngest universities in Germany. As a catalyst and driver of innovation, both in the region and well beyond, the Otto von Guericke University Magdeburg pursues innovative strategies for reinforcing the transfer of technology and knowledge in regional and international enterprises. The university’s main focus of expertise is in the traditional areas of engineering, the natural sciences and medicine. It also views economics and management and the social sciences and humanities as essential disciplines for a modern university in the information age. The key areas of research transfer are automotive, digital engineering, medical technology, and renewable energies. (more)
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While the environmental benefits of installing photovoltaic systems are clear, the costs can remain off-putting for private households. In this video, SVEN MÜLLER explores the relevance of the peer effect (neighbors already having the technology) in a decision to install a photovoltaic system. Establishing an installed base and considering fixed effects alongside an instrumental variable approach, Müller finds that peer effects are most prominent on a very local level i.e. within a distance of 100m. He also shows that the visibility of an existing photovoltaic system plays a vital role in its potential influence in the neighborhood. Further research will examine if this phenomenon is also observable outside of Germany and to what extent it is relevant to other new technologies (like electric vehicles).
LT Video Publication DOI: https://doi.org/10.21036/LTPUB10933
I Spot, I Adopt! Peer Effects and Visibility in Solar Photovoltaic Systemadoption of Households.
- Johannes Rode and Sven Müller
- Published in 2021
The Adoption of Photovoltaic Systems in Wiesbaden, Germany
- Sven Müller and Johannes Rode
- Economics of Innovation and New Technology
- Published in 2013
