Helena Perrone How Do Consumers React To A Product Harm Crisis?
Helena Perrone is an Assistant Professor in the Department of Economics at the University of Mannheim. Among other responsibilities, she is on the steering committee of the Association of Competition Economics and a research affiliate of the CEPR. Having completed her PhD at Toulouse School of Economics, Perrone has previously held positions at the Barcelona Graduate School of Economics and at Pompeu Fabra University. Her main research interests include empirical industrial organization, quantitative marketing and applied microeconomics. Perrone has been principal investigator on several projects that have been funded by organizations including the German Science Foundation and the Economic and Social Research Council.
Area of Research
Applied Microeconomics
since 2018
Assistant Professor
University of Mannheim (Universität Mannheim) (more details)
Department of Economics
since 2016
Research Affiliate
CEPR (Centre for Economic Policy Research)
2009-2018
Assistant Professor
Universitat Pompeu Fabra - Dept. of Economics and Business
2009-2018
Affiliated Professor
Barcelona Graduate School of Economics
2009
Ph.D. in Economics
Toulouse School of Economics (TSE)
Thesis Title: Structural Models of Consumer Behavior in Industrial Organization, Thesis Supervisor: Pierre Dubois
2004
M.S. Mathematical Economics and Econometrics
Toulouse School of Economics (TSE)
2002-2003
M.S. Economics
Getulio Vargas Foundation – Rio de Janeiro, Brazil
1995-1999
BA in Economics
Catholic University of Rio de Janeiro
- MaCCI (Mannheim Centre for Competition and Innovation), junior member
- ACE (Association of competition Economists) steering committee
Fellowships
- Marie Curie Intra-European Fellowship, 2010 – 2012
- DFG Grant: CRC TR224, project “Product Market Regulation – Decentralised Markets”, since 2020
- DFG – ANR – ESRC Grant: Open Research Area for the Social Sciences in Europe, “Public policy in food markets: understanding advertising and choice inter-dependencies”, 2020
University of Mannheim (Universität Mannheim)
Mannheim, GermanyFor generations, the University of Mannheim has been preparing students to take on leadership roles in business, academia, and society. One of the university’s strengths in this task is its profile, which is characterized by the economic and social sciences. It is in these fields that the University of Mannheim has repeatedly been ranked as one of the top 20 European research institutions. Key focuses of Mannheim researchers include decision-making processes and elections, governance, regulation, competition and innovation, migration and multilingualism, and the culture of change. The campus surrounding Mannheim’s baroque palace is a place where bright minds from across the globe come together to learn, discuss, research, and prepare to make their mark on the world.
Institute
The Collaborative Research Center (CRC) TR 224 – EPoS
The Collaborative Research Center (CRC) TR 224 – EPoS is a cooperation between the University of Bonn and the University of Mannheim. Funded by the German Research Foundation (DFG), it aims to analyze and provide policy proposals that address three key societal challenges: how to promote equality of opportunity; how to regulate markets in light of the internationalization and digitalization of economic activity; and how to safeguard the stability of the financial system.
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When it is highly publicized that a product is defective, contaminated or harmful, this is known as a product harm crisis. In this video HELENA PERRONE explores how consumers react to such an event. Focusing on the French “mad cow” crisis which began in 2000 and combining a theoretical model with a comprehensive dataset, Perrone finds that small drops in sales in response to such a crisis can conceal consumers’ real feelings about a product. Demonstrating that the substitutability of a product plays a key role, Perrone suggests ways in which both firms and governments can respond more effectively.
LT Video Publication DOI: https://doi.org/10.21036/LTPUB101023
Consumers' Costly Responses to Product Harm Crises
- Rosa Ferrer and Helena Perrone
- Available at SSRN 2777569
- Published in 2016
